Configuring Remarketing Campaigns Campaign
Configuring Remarketing Campaigns Examples
Configuring Remarketing Campaigns Email

7 min read

Before setting up a dynamic remarketing campaign, it is important to understand it at first.

The Google Remarketing Tag helps you to more easily create remarketing lists by allowing you to place one tag across all pages on your site. Once your tag is in place, you can launch remarketing campaigns in your Google Ads account. Google tag manager helps to configure the user behaviors on your site or app. A small but crucial detail: when configuring your remarketing campaigns in Google Ads, don’t forget to simultaneously launch several variants of your ads. For example, you can change the copy, the title of the visible URL (or the image in the case of display campaigns). With remarketing campaigns, as the name implies, you can (re)reach users who’ve previously clicked on your ads or visited your site. You can personalize your remarketing ads on your prospect’s behavior, thus increasing your conversion rates. Create your Remarketing Campaign Open your Google Adwords and select campaigns tab on right side of Adwords menu, then click on “ + New Campaign ” to create a new campaign. Select the desired Goal that you want to achieve, after that select Display Network and enter the campaign name. To finish configuring the Remarketing and Conversion tags, you need to fill in fields such as conversion ID and conversion label, which can be found in Google Ads. The ID necessary for a Remarketing tag can be found in Audience Manager.

What is the dynamic remarketing campaign and why do you need to set up?

Dynamic remarketing campaigns are those campaigns where you target those audiences who have visited your website before.

For example:-

You have an apparel website. A number of people browse your website online. Some people like shoes, some people like shirts and some people like purses. Everyone is seeing and interested in different products.

Now you want to retarget these audiences with what products they are browsing on your website, here dynamic remarketing campaign works. Because these campaigns dynamically retarget the audience with their specific product that they are browsing on your website in the display network.

Remember, dynamic remarketing campaigns work only on the display network.

Benefits of dynamic remarketing campaigns:

Scaling campaign.
High ROAS or ROI.
Higher chances of conversion.
Recapture the previous audience.

Dynamic remarketing is really helpful if you target the right audience intent wise. Like you set up two audiences.

The first one is all visitors and the second one is who clicks on the check out button but does not buy. If you target these two audiences, first you must need to understand the behavior of customers in which the audience is more valuable. If you bid normally or the same on these two audiences then you are making a big mistake because the second audience intent to buy is higher than the first one.

So how do you settle down these audiences? Simply bid high on the second audience as compared to the first one.

Remember – Not every visitor is your customer. Target those audiences with more focus who will be your customer.

Tips:

Set audience and bids by intent wise.

You must need to configurethe setting for a dynamic remarketing campaign. So, let’s configure settings first then set up a dynamic remarketing campaign. First, go to the tools and settings tab and click on the audience manager under the shared library.

After that click on the audience source, then click on edit source over Google ads tag.

Here you need to select “Collect data on specific actions people performed on your website to show personalized ads” option under the remarketing section. This feature is needed to enable dynamic remarketing so that every person sees the same product ad, what they saw on your website previously.

The next option is to select a business type – choose one which fits for your business. If you have an apparel website then select the “Retail” option in this section.

The next step is to select retail parameters. You have to select all parameters and click on the save and continue button.

After adding all information, the next step is to install a tag on your website. You need to install two tags on your website in the header section. The first one is the Global site tag and the second one is the event snippet tag.

Loyalty rewards program software. Global site tag adds to your website the same as it is. But for event snippet tags you just need to add some values in place of “replace with value”. Just talk to your developer about this code, so that they provide values or generate proper code. After that, you have to set up these tags on your website. That’s all.

So let’s start with how to set up a dynamic remarketing campaign:

First, you have to click on the plus button and select a new campaign.

Then you have to select a sales option in the goal section. Here you have different options to select, each one based on its results accordingly.

Then you have to select the campaign type. Here you have to select the display option because of dynamic remarketing works on display campaigns.

The next step is to select the campaign subtype. Here you select the standard display campaign.

Also, you have an option to fill out your website address but it’s not mandatory. After the information is filled out, click on the continue button.

The next step is to add the campaign name. Here you fill out information according to your choice like the Dynamic Campaign.

After adding the campaign name, select the location option then select the area where you want to target. Like you are targeting New York then add a new york location or if you want to target the United States then select the United States option in this section.

The next step is to select a language and bidding strategy. You can select a language like English and Spanish according to your audience and website language. The next step is to select the bidding strategy.

Configuring Remarketing Campaigns Campaign

In the beginning, you have to select a manual strategy. After you get some conversion then change manual to conversion automatic strategies, so that Google automatically bids on that audience.

The next step is to add your daily budget. This means how much you spend on a daily basis. Provide a sufficient budget because you are targeting those audiences who know about your business.

Configuring remarketing campaigns campaign

After the budget, you have to give the name of the ad group.

Tacho pro 2008 manual. After adding the ad group name you have to select the targeting method. You don’t have to select the automatic method as it means you are targeting all audiences, not the specific one, so here you have to select the manual targeting.

After selecting manual targeting, you have to select the remarketing audience, which audience you want to target like you are targeting all visitors or a specific audience. Select your target audience by clicking on the audience.

The next section is about targeted expansion.

Here you select target expansion to keep off because your focus is only targeted audiences. If you increase the target expansion it will mean that you are targeting similar audiences as well. But here only targeted audiences will be in focus therefore, keep targeted expansion off.

After targeted expansion, you need to add a CPC bid i.e how much you want to pay per click. Start with little then increase according