Loyalty Rewards Program Software
Loyalty Reward Program Software

Not having loyal customers is costly, but using software to manage customer loyalty doesn’t have to be.

Customer loyalty software can help you manage all your customer needs – attraction, relationship building, reward and loyalty program management, analytics, and report generation. It is a dynamic tool that reduces paperwork and administration, saves time and pumps up overall organizational productivity.
What Is a Customer Loyalty Program? A customer loyalty program or rewards program is a marketing strategy that rewards loyal customers that frequently engage with a brand. By rewarding recurring engagement, you can increase customer loyalty and ensure continuous growth for your business.

Customer loyalty programs are important for businesses to win repeat customers and new sales. Market findings show that surprise offers or gifts to reward existing customers and welcome new ones are two of the best ways to engage with customers.

But businesses—especially small and midsize ones—don’t need to drain their budget investing in expensive customer loyalty software to grow and maintain their customer base.

Robust loyalty program software also allows businesses to customize their rewards based on the context of the interaction as well as the type of loyalty behavior the business wants to promote. The best customer loyalty programs should make distributing rewards intuitive for business users, making oversight of the rewards program straightforward. Automated Customer Loyalty Reward Program Software Made Easy! Plain & Simple – Our customer loyalty software creates more loyal customers, rewards them, & keeps them coming back spending more. Automated Customer Loyalty Software We keep it simple.

There is free customer loyalty software out there that your business can explore, and we curated a list of three top-rated free solutions from Capterra’s directory. Each of these software solutions has an overall user rating of four or higher (out of five), 10+ user reviews, and offers the core features essential to manage customer loyalty programs. You can read about our selection methodology here.

This article looks at three highly rated free customer loyalty software options. See the full list of free customer loyalty software solutions here.

Let’s take a look (software listed alphabetically):

3 best free and open-source customer-loyalty software

1. Tango Card: E-Gift Card Rewards and Incentives

Tango Card is a cloud-based incentive-delivery technology provider that helps businesses order, automate, and integrate rewards programs as per their requirements. It offers four business solutions: Rewards Genius (self-serve ordering), Rewards as a Service API (integrate rewards catalog and automate reward delivery), Blast Rewards (bulk sending), and SaaS Integrations (integrate Rewards Genius with systems already in use).

None of these solutions requires a subscription fee.

Users can avail expert program support in the form of onboarding, customer success managers, technical support contacts, and reward recipient support.

Pros	Cons
Capterra reviewers like that the platform offers a lot of flexibility to their customers in the form of options and grace periods to avail rewards and gift cards.	Some reviewers feel that end users should be able to withdraw or transfer cash on PayPal using physical gift cards.
Users mention that their customers like the virtual prepaid card that functions like a credit card, which can be used by simply adding the CVV/CVC number.	Users said that sending out payments to end customers is not easy. When they upload a spreadsheet with customer details to send out payments, they aren’t sure when the customer will receive the payment.
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Cost to upgrade: N/A Highly rated by: During 2018 and 2019, 90% of user reviews came from small businesses (fewer than 200 employees), 7% from midsize businesses (201 to 1,000 employees), and 7% from large businesses (more than 1,000 employees). Most reviewers worked in/at IT services, education management, and arts and crafts businesses.

Signing up for Rewards Genius (Source)

2. Loyverse

Loyverse is cloud-based point-of-sale and inventory management software that allows users to run loyalty programs and reward customers. Users can analyze the number of customer visits, track their purchases, and make notes about their preferences to identify loyal customers and reward them with bonus points.

The software is available free of cost; users pay for add-on services only.

Loyverse offers 24/7 live chat support, a user community (discussion forums), and a knowledge base of 100 articles, tutorials, and video guides. The software offers native mobile Android and iOS apps.

Pros	Cons
Capterra reviewers like that the whole suite offers them the ability to manage inventory and create a customer base by sending messages and emails.	Users feel that the software is not very easy to use on smartphones. They would like a category drop box on mobile apps and competent reporting functionality.
Users in the retail industry specifically called out the tool’s consolidation of sales processes. They like that they can manage sales while tracking money flow and inventory with ease in one place.	Users want to see local payment integration.
More product information
Cost to upgrade: Employee management add-on is priced at $5 per month, per employee and advanced inventory add-on is priced at $25 per month. Highly rated by: During 2018 and 2019, all user reviews came from small businesses (fewer than 200 employees). The top industries were food and beverage, internet, and hospitality.

Creating and editing customer profiles in Loyverse (Source)

Loyalty Rewards Program Software

3. VYPER

VYPER is cloud-based viral marketing software that offers features to enhance customer engagement and loyalty. Businesses can add referral campaigns, gamification, rewards, and loyalty programs on their websites. Customers can use the software to keep track of leaderboards and accrue bonus points through incentives by inviting their friends. They can utilize their rewards by using embedded coupon codes. Businesses can send automatic follow-up and reminder emails to customers with embedded contest links.

VYPER offers a free plan under which businesses can set up campaigns, grow their social media, send confirmation emails, and embed contests for an unlimited number of campaigns. This free plan supports up to 250 users. How i raised $20 000 in 30 days to selfpublish my first books.

Pros	Cons
Capterra reviewers like that the application allows them to set up viral giveaways, and especially like the gamification option for giveaways.	Users feel that the support articles should be more comprehensive to help beginners with their queries.
Users like how easy it is to set up campaigns and bonus entries; they also like the content upgrades.	Users feel that the software needs to support more integrations with email platforms such as SendGrid and Mailgun.
More product information
Cost to upgrade: The pro package is priced at $49 per month. Highly rated by: During 2018 and 2019, 90% of user reviews came from small businesses (fewer than 200 employees), 5% from midsize businesses (201 to 1,000 employees),

Not having loyal customers is costly, but using software to manage customer loyalty doesn’t have to be.

3 best free and open-source customer-loyalty software

1. Tango Card: E-Gift Card Rewards and Incentives

Pros

Cons

More product information

2. Loyverse

Pros

Cons

More product information

Loyalty Rewards Program Software

3. VYPER

Pros

Cons

More product information